Super Group-owned online gambling operator Betway has agreed a multi-year partnership with National Hockey League (NHL) franchise the New Jersey Devils.
Betway will receive brand exposure and TV-visible signage throughout the Devils’ Prudential Center home arena, including dasherboard, Zamboni tunnel and in-bowl staircase branding, as well as in-bowl LED ring and scoreboard advertising.
The operator also becomes presenting partner of the ‘Devils Starting Line-Up, presented by Betway’, a social post series supported and promoted across all of the franchise’s official channels.
The deal means Betway now has marketing partnerships with 12 US sports teams, including the NHLs’ Los Angeles Kings, New York Islanders and Philadelphia Flyers, as well as National Basketball Association (NBA) franchises the Chicago Bulls, Cleveland Cavaliers, Golden State Warriors, Los Angeles Clippers, Minnesota Timberwolves, Philadelphia 76ers, Miami Heat and Dallas Mavericks.