We continue our series exploring emerging markets, this time in LatAm. In an interview with Rebecca Jiménez, Game Lounge site manager for Spanish and Portuguese LatAm markets, we explore why some countries in the region are being left out of focus despite significant growth.
It’s almost natural to think of Brazil when considering LatAm, and while Jiménez’s remit includes the territory, she argues that the market should really be separated from the wider conversation.
“When we talk about LatAm, we’re mainly referring to the Hispanic countries. We even make a distinction between the LatAm markets and Brazil.”
In the site manager’s eyes, it’s not about shifting focus from Brazil but making sure that strategic decisions are targeted in the right way. “Brazil is a big part of our territory in Latin America and its market is both large and profitable,” she says. “However, the approaches for Brazil and Hispanic markets are completely different.”